Why Regular Website Audits Are Critical for Growing Businesses
Introduction Most businesses put a lot of thought into their websites when they launch. But after that? It’s usually set it and forget it. That’s a problem. Because your website isn’t just a digital brochure. It’s where people form first impressions, search for answers, buy your products, book services, or ask for support. And like anything in business, if you don’t maintain and improve it regularly, it stops working as well as it should. This is where regular website audits come in. Think of them as health checkups for your site. What Is a Website Audit? A website audit is a deep dive into how your website is performing—technically, visually, and strategically. It looks at things like: Page speed and mobile responsiveness SEO structure and keyword performance Broken links and errors Conversion flows (are users doing what you want them to do?) UI/UX problems that turn visitors away Security vulnerabilities Basically, it helps you understand what’s working, what’s outdated, and wh...