The Content Decay Problem: Why Your Old Blogs Aren’t Ranking Anymore
Introduction In the dynamic world of SEO , “publish and forget” is no longer a viable strategy. Search engines evolve, user behaviour shifts, and competitors update their content constantly. The result? Even your best-performing blogs can lose visibility and traffic over time. This silent decline is known as content decay and if you’re not addressing it, you’re leaving organic traffic, authority, and revenue on the table. In this comprehensive guide, we’ll dive into: What content decay is and how it works Why blogs lose ranking over time How to identify decaying content Powerful strategies to reverse the decay How to future-proof your blog content in 2025 and beyond What Is Content Decay? Content decay refers to the gradual decline in organic traffic, visibility, and keyword rankings of a once-successful piece of content. Think of it like fruit left in the fridge too long, it may have looked great when you bought it, but over time, it loses its freshness, appeal, and...